Behavioral data refers to information produced as a result of actions, typically in relation to digital or online activity. This can include websites visited, time spent on websites, clicks, engagement with content, purchasing behaviors, and other online actions. Behavioral data is invaluable for many businesses, especially those operating online, as it can provide deep insights… Read More
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The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for residents of California, United States. It was passed in 2018 and took effect on January 1, 2020. Here are some of the key rights that the CCPA gives to consumers: For businesses, CCPA applies to any… Read More
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PII stands for Personally Identifiable Information. This refers to any information that can be used on its own or in conjunction with other information to identify, contact, or locate a single person, or to identify an individual in context. It’s a critical concept in the field of information security and privacy laws. PII can include… Read More
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