What is CCPA? The California Consumer Privacy Act (CCPA) is a comprehensive data privacy law that was enacted to give California residents greater control over their personal information. Effective as of January 1, 2020, CCPA requires businesses to be transparent about the data they collect, share, and sell, while granting consumers the right to access, … Read more
Behavioral data refers to information produced as a result of actions, typically in relation to digital or online activity. This can include websites visited, time spent on websites, clicks, engagement with content, purchasing behaviors, and other online actions. Behavioral data is invaluable for many businesses, especially those operating online, as it can provide deep insights … Read more
The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for residents of California, United States. It was passed in 2018 and took effect on January 1, 2020. Here are some of the key rights that the CCPA gives to consumers: For businesses, CCPA applies to any … Read more
PII stands for Personally Identifiable Information. This refers to any information that can be used on its own or in conjunction with other information to identify, contact, or locate a single person, or to identify an individual in context. It’s a critical concept in the field of information security and privacy laws. PII can include … Read more