Common Marketing Terminology

By January 25, 2023M, T
  • Advertising: The process of paying for the placement of a message in various media to promote a product, service, or idea.
  • Affiliate Marketing: The process of earning a commission by promoting other people’s products or services.
  • Artificial Intelligence (AI): The process of creating machines and computer systems that can perform tasks that would normally require human intelligence, such as visual perception, speech recognition, decision-making, and language translation.
  • Benchmarking: The process of comparing an organization’s performance against industry standards or best practices to identify areas for improvement.
  • Big Data: The process of working with large and complex sets of data to extract insights and make predictions.
  • Blockchain: The process of maintaining a decentralized and distributed digital ledger that records transactions across a network of computers.
  • Brand Management: The process of creating, developing, and managing an organization’s reputation and image.
  • Bullet Point List All Manage Terminology and Related Definitions.
  • Business Analytics: The process of using data, statistical models, and other quantitative methods to extract insights and make informed decisions.
  • Business Continuity Management: The process of ensuring that an organization can continue to operate in the event of a disaster or other disruption.
  • Business Ethics: The process of evaluating and addressing moral issues that arise in a business context.
  • Business Intelligence (BI): The process of using data, technology, and tools to analyze business information and make data-driven decisions.
  • Business Model Innovation: The process of creating or changing the way an organization creates, delivers, and captures value.
  • Business Model: The process and structure of how a company creates and delivers value to its customers and captures revenue.
  • Business Process Automation (BPA): The use of technology to automate repetitive, manual, and rule-based business processes.
  • Business Process Reengineering (BPR): The process of fundamentally redesigning an organization’s processes to achieve significant improvements in performance.
  • Change management: The process of preparing, supporting, and enabling individuals, teams, and organizations to transition to a desired future state.
  • Cloud Computing: The process of delivering computing services such as storage, processing, and software over the internet.
  • Communication: The process of exchanging information and ideas through spoken or written words, symbols, or behavior.
  • Compensation Management: The process of determining and distributing financial and non-financial rewards to employees in exchange for their work.
  • Competitive Analysis: The process of identifying and evaluating the strengths and weaknesses of competitors in order to gain a competitive advantage.
  • Compliance Management: The process of ensuring that an organization is adhering to laws, regulations, standards, and ethical principles.
  • Conflict Resolution: The process of resolving disputes or disagreements between individuals or groups.
  • Content Marketing: The process of creating and sharing valuable and relevant content to attract and engage customers and prospects.
  • Continuous Improvement: The process of continually seeking and implementing changes to improve processes, products, or services.
  • Corporate Social Responsibility (CSR): The process of considering the impact of an organization’s actions on society and the environment and taking responsibility for them.
  • Crisis Management: The process of identifying, preparing for, responding to, and recovering from an unexpected event that has the potential to harm an organization’s reputation or operations.
  • Customer Relationship Management: The process of managing interactions with current and potential customers to increase customer satisfaction and loyalty.
  • Cybersecurity: The process of protecting computer systems, networks, and data from unauthorized access, use, disclosure, disruption, modification, or destruction.
  • Data Governance: The process of managing and maintaining the quality, security, and accessibility of data to support decision-making and compliance.
  • Data Management: The process of collecting, storing, maintaining, and using data in an organized and efficient manner to support the decision-making process.
  • Data Privacy: The process of protecting personal data from unauthorized access, use, or disclosure.
  • Data Quality: The process of ensuring that data is accurate, complete, and consistent.
  • Data Security: The process of protecting data from unauthorized access, use, disclosure, disruption, modification, or destruction.
  • Decision Making: The process of choosing the best course of action among a set of alternatives.
  • Delegation: The process of assigning authority and responsibility to others to perform specific tasks or make decisions.
  • Descriptive Analytics: The process of summarizing and describing data using statistics and visualizations.
  • Digital Marketing: The process of using digital channels such as social media, search engines, email, and websites to promote products or services.
  • Digital Transformation: The process of using digital technologies to fundamentally change how an organization operates and delivers value to customers.
  • Direct Marketing: The process of reaching customers directly through mail, email, phone, or other channels, with the goal of making a sale or gathering information.
  • Distribution Strategy: The process of choosing the most effective channels for getting a product or service to customers.
  • Diversity and Inclusion: The process of creating an inclusive culture that values and leverages the unique differences and similarities of individuals, teams and organizations.
  • E-commerce: The process of buying and selling goods and services over the internet.
  • Employee Benefits Administration: The process of managing and administering employee benefits such as health insurance, retirement plans, and other perks.
  • Employee Development: The process of providing employees with the knowledge, skills, and abilities to perform their current and future roles effectively.
  • Employee Engagement: The process of creating a culture in which employees feel connected to their work, colleagues, and the organization.
  • Employee Performance Management: The process of setting performance expectations, monitoring progress, providing feedback, and taking corrective action to ensure that employees meet or exceed those expectations.
  • Employee Relations: The process of maintaining a positive and productive relationship between an organization and its employees.
  • Employee Retention: The process of keeping employees within an organization over a long period of time.
  • Empowerment: The process of giving employees the authority, resources, and support they need to make decisions and take action to improve their work and the organization as a whole.
  • Enterprise Resource Planning (ERP): An integrated system that uses a single database to manage all aspects of an organization’s business processes.
  • Event Marketing: The process of creating and promoting events to generate brand awareness, customer engagement, or sales.
  • Experiential Marketing: The process of creating memorable and engaging experiences that connect customers emotionally with a brand or product.
  • Financial management: The process of planning, organizing, directing, and controlling the financial resources of an organization to achieve its goals and objectives.
  • Franchising: The process of allowing a third party (franchisee) to use a company’s trademark, products, and business model in exchange for a fee.
  • Human resources management: The process of acquiring, developing, and managing the human resources of an organization to achieve its goals and objectives.
  • Inbound Marketing: The process of attracting customers through content and interactions that are relevant and helpful.
  • Influencer Marketing: The process of leveraging the power of influential people to promote a product or service.
  • Innovation: The process of introducing new ideas, products, services, or ways of working to improve organizational performance.
  • Internet of Things (IoT): The process of connecting everyday devices and objects to the internet to enable the collection and exchange of data.
  • Inventory Management: The process of managing the storage and movement of goods and materials to ensure that an adequate supply is available to meet customer demand.
  • IT Management: The process of managing the use of technology within an organization to achieve its goals and objectives.
  • Joint Ventures: The process of forming a strategic alliance between two or more companies to jointly pursue a specific business opportunity.
  • Knowledge Management: The process of acquiring, creating, organizing, sharing, and using knowledge to achieve specific goals and objectives.
  • Leadership: The ability to influence and guide people to achieve a common goal.
  • Lean Management: A process improvement methodology that aims to eliminate waste and increase efficiency in an organization.
  • Management: The process of planning, organizing, directing, and controlling resources to achieve specific goals and objectives.
  • Market Research: The process of gathering and analyzing information about customers, competitors, and the market to inform business decisions.
  • Market Segmentation: The process of dividing a market into smaller groups of customers with similar needs or characteristics.
  • Marketing Analytics: The process of measuring, analyzing, and interpreting marketing data to make informed decisions.
  • Marketing Automation: The process of using software and technology to automate repetitive marketing tasks, such as email campaigns and lead generation.
  • Marketing Budget: The financial allocation for a company’s marketing efforts, including expenses such as advertising, promotions, and research.
  • Marketing Management: The process of planning, executing and controlling the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
  • Marketing Mix: The set of controllable variables that a company uses to influence the demand for its products or services, often referred to as the 4 P’s (product, price, place, promotion).
  • Marketing Plan: A written document that outlines a company’s overall marketing strategy and tactics for a specified period of time.
  • Mergers and Acquisitions: The process of combining two or more companies into a single entity, or acquiring one company by another.
  • Mobile Marketing: The process of using mobile devices and channels to promote products or services.
  • Motivation: The process of inspiring and encouraging individuals to take action towards achieving goals.
  • Negotiation: The process of discussing and reaching an agreement with others, usually to resolve a dispute or make a deal.
  • Offshoring: The process of relocating business functions or operations to a foreign country to take advantage of lower labor costs or other benefits.
  • Operations management: The process of designing, operating, and controlling the systems that produce and deliver goods and services.
  • Organizational Behaviour: The study of how people act within an organization, including how they interact with one another and with the organization as a whole.
  • Organizational Change: The process of altering an organization’s structure, culture, or processes to improve performance and achieve strategic goals.
  • Organizational Culture: The shared values, beliefs, behaviors, customs, and social practices of an organization.
  • Organizational Design: The process of creating and implementing a structure and culture that aligns with an organization’s goals and strategy.
  • Organizational Development Consulting: The process of providing expert advice and support to organizations to help them improve their performance and achieve their goals.
  • Organizational Development Research: The process of gathering and analyzing data to understand and improve organizational performance.
  • Organizational Development Training: The process of providing employees with the knowledge and skills they need to improve their performance and contribute to the organization’s success.
  • Organizational Development: The process of improving the effectiveness of an organization by analyzing, designing, implementing and evaluating interventions in the organization’s “processes, culture, and structure.”
  • Organizational Learning: The process of acquiring, creating, and sharing knowledge within an organization to improve performance.
  • Organizational Psychology: The application of psychological principles and methods to understand and improve the functioning of organizations.
  • Organizational Structure: The way in which an organization’s components are arranged, including the levels of hierarchy, the roles and responsibilities of each position, and the lines of communication.
  • Outbound Marketing: The process of reaching out to customers through advertising, sales calls, and other forms of direct promotion.
  • Outsourcing: The process of transferring the management and performance of certain business functions to a third-party provider.
  • Performance management: The process of measuring and evaluating the performance of individuals and teams to ensure that they are meeting or exceeding expectations.
  • Personal Selling: The process of communicating with potential customers to persuade them to buy a product or service.
  • Predictive Analytics: The process of using historical data and statistical models to predict future trends and outcomes.
  • Prescriptive Analytics: The process of using data, modeling, and optimization techniques to recommend actions or decisions to achieve specific goals.
  • Pricing Strategy: The process of determining the optimal price for a product or service based on factors such as cost, competition, and customer demand.
  • Problem Solving: The process of identifying and resolving issues or obstacles that prevent the achievement of goals.
  • Process Management: The process of identifying, designing, executing, monitoring, and improving business processes to achieve specific goals and objectives.
  • Product Management: The process of overseeing the development, launch, and ongoing marketing of a product or service.
  • Project management: The process of planning, executing, and closing the work of a team to achieve specific goals and meet specific success criteria.
  • Promotion Strategy: The process of using advertising, sales promotions, public relations, and other tactics to increase demand for a product or service.
  • Public Relations: The process of managing the communication between an organization and its publics, including the media, customers, employees, and the general public.
  • Quality Management: The process of ensuring that products and services meet or exceed customer expectations.
  • Resource management: The process of acquiring, allocating, and managing resources (such as people, materials, and equipment) to achieve specific goals and objectives.
  • Restructuring: The process of reorganizing the operations, debt, ownership or other aspects of a company to improve its performance and financial stability.
  • Risk management: The process of identifying, assessing, and prioritizing risks and developing plans to mitigate or avoid them.
  • Service Marketing: The process of creating, promoting, delivering and managing a service to meet the needs of customers.
  • Six Sigma: A process improvement methodology that aims to reduce the number of defects in a process to 3.4 per million opportunities.
  • Social Entrepreneurship: The process of creating and managing a business that addresses a social or environmental problem and generates positive impact while being financially sustainable.
  • Strategic management: The process of making decisions and taking actions that will shape the long-term direction of an organization.
  • Succession Planning: The process of identifying and developing internal candidates to fill critical leadership or key positions in an organization.
  • Supply Chain Management: The process of managing the flow of goods, services, and information from suppliers to customers.
  • Supply Chain Optimization: The process of using mathematical models and algorithms to optimize the flow of goods, services, and information in a supply chain.
  • Sustainability Management: The process of managing an organization in an economically, socially, and environmentally responsible way to ensure long-term viability.
  • Sustainable Business: The process of creating and managing a business that meets the needs of the present without compromising the ability of future generations to meet their own needs.
  • Talent Management: The process of identifying, developing, and retaining key employees in an organization to support its long-term success.
  • Teamwork: The process of working together cooperatively to achieve a common goal.
  • Time management: The process of organizing and planning the use of time to accomplish specific tasks, goals, and objectives.
  • Total Quality Management (TQM): A management approach that aims to optimize the quality of an organization’s products, services and processes by engaging all employees in a continuous improvement process.
  • Trade Marketing: The process of creating and executing marketing activities that are targeted at trade customers, such as retailers or distributors.
  • Workforce Planning: The process of forecasting future workforce needs, and developing strategies to meet those needs through recruitment, retention, and development of staff.

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