An SSL certificate is an essential component of any secure website, and it allows users to securely access a website or web application.

It encrypts data sent between the user’s browser and the server, ensuring that no third party can intercept sensitive information like passwords or credit card numbers.

Without an SSL certificate in place, websites are vulnerable to malicious attacks such as man-in-the-middle (MITM) attacks which could lead to stolen credentials and other confidential information being compromised.

SSL certificates are issued by Certificate Authorities (CA), who verify the identity of a company before issuing them with a digital signature for their site. This ensures that visitors know they can trust the organisation behind it; otherwise they will not be able purchase products from your store or submit personal details on contact forms without feeling safe about doing so.

The CA also provides authentication services for each domain name associated with an SSL certificate – this means you can prove ownership over your domain name if someone tries to impersonate you online using another domain name similar yours but different enough that people may mistake it for yours when visiting sites via links shared on social media platforms, etc…

In addition, having an up-to date SSL certification helps improve search engine rankings as Google now prioritises HTTPS domains over HTTP ones in its algorithm – this means more organic traffic coming into your site due to higher visibility within search results pages!

All these benefits make investing in high quality encryption technology well worth while; not only does it protect customers from cyber criminals but also gives businesses greater control over how their brand is represented online too!

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