🧭 Master Data Management (MDM)

One Golden Record—Governed, Shareable, and Auditable

Master Data Management (MDM) creates a single, trusted view of customers, products, providers, locations, assets—so analytics are consistent, apps agree, and AI learns from clean truth.
SolveForce implements MDM as a system: governed models → match/merge rules → survivorship → versioned history → synchronized downstream consumers—wired to lineage, DQ tests, and SIEM/SOAR evidence.

Connective tissue:
🏛️ Data Platform → /data-warehouse • 🔄 Pipelines → /etl-elt • 📚 Governance → /data-governance
🔐 Privacy/Egress → /dlp • 👤 Lifecycle (identity links) → /identity-lifecycle
🧠 AI/RAG → /vector-databases • 📊 Evidence/Automation → /siem-soar


🎯 Outcomes (Why SolveForce MDM)

  • One golden record per domain with explainable survivorship and audit trail.
  • Consistent analytics & AI — metrics and features reference the same IDs across apps and regions.
  • Fewer data defects — standardization, validation, and DQ gates catch issues before downstream apps do.
  • Faster change — governed models and APIs make adds/updates predictable.
  • Audit-ready — lineage, versions, match decisions, approvals, and deltas export to SIEM.

🧭 Scope (What We Build & Operate)

  • Domains — Customer/Patient/Provider • Product/Catalog • Location/Site • Supplier/Vendor • Asset/Device.
  • Core services — standardization (names/addresses/phones/codes), match/merge, survivorship, versioning (SCD2), crosswalk/ID mapping.
  • Integration — CDC/ELT ingest, hub & registry patterns, publish/subscribe to downstream apps (CRM/ERP/EHR/Commerce), event APIs.
  • Stewardship — UI & workflows for review/exceptions; task queues; approvals; comments with history.
  • Governance — business glossary, reference data (codes/values), policy catalog, data contracts, lineage.

🧱 Building Blocks (Spelled Out)

  • Modeling
  • Canonical schemas per domain (core + extensions); type systems, code sets, and valid state machines.
  • Reference data management (taxonomy, hierarchies) with versioning.
  • Standardization & Validation
  • Address/postal & geocoding, phone/email normalization, product identifiers (GTIN/SKU/UDI), legal entity formats, healthcare/provider IDs (NPI), etc.
  • Rule sets + regex/lookup & ML-assisted cleansers; DQ tests (nulls/range/PK-FK/uniqueness).
  • Match & Merge
  • Deterministic keys (exact/phonetic/id-based) + probabilistic/ML scores; threshold bands (auto-match/auto-suspect/no-match).
  • Survivorship policy (source trust, recency, completeness, freshness) with explainable decisions and versioned history.
  • Golden Record & Crosswalk
  • Persist golden with SCD2; maintain crosswalks across source IDs; emit event on change for subscribers.
  • Distribution
  • Pub/Sub topics & REST/GraphQL APIs; CDC to marts and apps; caching & SLAs by domain.
  • Security & Privacy
  • RLS/CLS & label-based masking; DLP for PII/PHI/PAN; tokenization where required; immutable logs. → /dlp
  • Evidence
  • Lineage (column-level), DQ scores, match rules & overrides, steward actions, and publish events → SIEM/SOAR. → /siem-soar

🧰 Reference Architectures (Choose Your Fit)

A) Registry + Publish (Lightweight, Fast)

  • Golden stored in warehouse/lake; registry tables + crosswalks; Pub/Sub events to apps; stewardship in BI/micro-UI.

B) Hub (Operational MDM)

  • Dedicated hub with APIs, match/merge engine, workflow UI; bidirectional sync to CRM/ERP/EHR; near-real-time events.

C) Analytical MDM (Lakehouse)

  • ELT/dbt standardization → match/merge in SQL/Spark; golden to curated zone; features exported to AI with provenance.

D) Privacy-First MDM

  • Domain labels (PII/PHI/PAN), tokenization, RLS/CLS, regional perimeters; VPC SC/Private Endpoints for cloud services.

E) Multi-Region / Sovereign

  • Region-bound masters + periodic reconciliation; conflict rules; regional caches; lawful processing & residency controls.

📐 SLO Guardrails (You Can Measure)

KPI / SLOTarget (Recommended)
DQ pass rate (golden tables)≥ 99%
Match precision / recall (golden IDs)≥ 98% / ≥ 95% (domain-tuned)
Golden availability≥ 99.95%
Publish latency (source→golden event)≤ 1–5 min (stream: ≤ 30–60 s)
Stewardship SLA (critical queue)≤ 24 h resolution
Lineage coverage (column-level)≥ 95%
Evidence completeness (decisions/overrides)= 100%

SLO breaches open tickets and trigger SOAR playbooks (quarantine feed, re-run matching, roll back rule, notify owners). → /siem-soar


🔒 Compliance Mapping (Examples)

  • HIPAA / 42 CFR Part 2 — PHI labeling, minimum necessary, auditability; BAAs for tooling.
  • PCI DSS — tokenization of PAN in customer records; CDE segmentation.
  • GDPR/CCPA — consent flags, data minimization, residency, DSR workflows (access/erasure/rectification).
  • SOX / ISO 27001 / SOC 2 — change control, access logs, evidence packs.

📊 Observability & Evidence

  • Pipelines — freshness, row counts, schema drift; DQ checks.
  • Matching — candidate counts, precision/recall, threshold hits, override rates.
  • Golden health — version churn, publish lag, subscriber delivery success.
  • Stewardship — queue depth, aging, SLA breaches, action audit.
    All streams export to SIEM; dashboards track SLOs, lineage, and cost ($/golden record).

💸 FinOps for MDM (Cost That Behaves)

  • Per-domain budgets; $/golden record and $/1k events KPIs.
  • Partitioning/clustering; small-object compaction; cache tiers; selective recompute.
  • Auto-suspend/slot reservations where applicable; anomaly alerts.

🛠️ Implementation Blueprint (No-Surprise Rollout)

1) Domaining & glossary — define entities/attributes, owners, SLAs; map to sources. → /data-governance
2) Standardize & contracts — dbt/ELT rules; schema contracts; DQ tests & quarantine. → /etl-elt
3) Match/merge design — deterministic + probabilistic/ML rules; thresholds; survivorship; versioning.
4) Stewardship — workflows, UI, approvals; exception queues; notifications.
5) Golden & crosswalk — SCD2, ID maps; publish (events/APIs); subscribe patterns for apps.
6) Security & privacy — labels, RLS/CLS, tokenization, regional perimeters; keys/secrets posture.
7) Observability — lineage, DQ, precision/recall dashboards; SIEM/SOAR wiring.
8) Pilot & rings — one domain (e.g., Customer) → Product/Location → Supplier/Asset; success gates per SLO.
9) Operate — quarterly rule tuning; certification cycles; cost/SLO reviews; publish wins & RCAs.


✅ Pre-Engagement Checklist

  • 🗂️ Target domains & priority (Customer/Product/Provider/Location/Supplier/Asset).
  • 🧾 Source systems (CRM/ERP/EHR/Commerce), volumes, freshness SLAs.
  • 📚 Business rules (standardization, match/merge, survivorship); steward org & SLAs.
  • 🔐 Privacy labels (PII/PHI/PAN), residency, tokenization needs.
  • 🧰 Tooling preferences (SQL/Spark, hub, ML assist), event bus.
  • 📊 Lineage/DQ stack; SIEM destination; reporting cadence.
  • 💸 Budget guardrails; $/golden record target; performance constraints.

🔄 Where MDM Fits (Recursive View)

1) Grammar — master data travels over /connectivity & lives on /networks-and-data-centers.
2) Syntax — curated truth in /data-warehouse with pipelines from /etl-elt.
3) Semantics/data-governance + /dlp preserve integrity & privacy.
4) Pragmatics/solveforce-ai retrieves masters with guardrails and cites or refuses.


📞 Establish a Golden Record That Everyone Trusts — and Auditors Approve