The term “general” is used in various contexts, from the military to business. Generally speaking, the definition of general refers to something that applies or relates to all people or things in a group. In other words, it’s an umbrella term for any situation where there are multiple elements involved that have similar characteristics.

In the military context, a general is often used as an honorific title given to high-ranking officers who lead large units such as divisions and corps within their respective service branches. These generals are typically responsible for providing strategic direction on battlefield tactics and operations while managing personnel matters within their command structure.

In business settings, general can refer either broadly or narrowly depending on how it’s being applied at the time – from discussing overall company strategy to specific operational tasks like marketing campaigns or product launches. It could also be used when referring more generally to topics related to industry trends, such as customer experience management (CEM) initiatives across various markets around the world; this would be considered using ‘general’ more broadly since CEM affects many different businesses regardless of size/type/location, etc…

General can even refer outside its traditional definitions if someone wants to talk about something they consider universally applicable; say, for example, you wanted to discuss best practices when dealing with demanding customers – this would still qualify under usage because although it may not necessarily relate specifically back any one particular field (businesses included), these principles still apply no matter what type organization you work with them!