FedEx is a global shipping and logistics company that has been in operation for over 40 years. It provides a wide range of services, including express delivery, freight forwarding, supply chain management solutions and more.

FedEx has become one of the most recognizable brands in the world due to its reliable service and customer-centric approach.

The success of FedEx can be attributed to its commitment to innovation. The company was one of the first major companies to use barcodes on packages which allowed customers an easier way track their shipments from start till finish as well as providing accurate tracking data for internal operations such as sorting centers or warehouses.

Additionally, they were also early adopters when it came to using technology like RFID tags which enabled them further improve accuracy within their distribution network.

Overall, FedEx is an example how effective customer service combined with innovative technology can help create a successful business model that stands out amongst competitors.

They have consistently demonstrated their ability adapt quickly changing market conditions while maintaining focus on delivering quality products at competitive prices – making them leader within industry today.

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