Below is a list of (SEO) Search Engine Optimization Terminology and its related definitions:
- 301 Redirect: A permanent redirect telling search engines that a webpage has been moved to a new location.
- 302 Redirect: A temporary redirect that tells search engines that a webpage has been temporarily moved to a new location.
- 404 Error: A webpage that cannot be found, usually caused by a broken link or a deleted webpage.
- Alt text: A brief description of an image used by search engines to understand the image’s content.
- Anchor text: The visible, clickable text in a hyperlink.
- Anchor text: The visible, clickable text in a hyperlink used by search engines to understand the context of a link.
- Backlink: A link from one website to another used by search engines to measure the popularity and authority of a site.
- Bounce rate: The percentage of visitors who leave a site after only viewing a single page.
- Bounce rate: The percentage of visitors who leave a site after only visiting one page.
- Call-to-Action (CTA): A button or link that encourages visitors to take a specific action, such as “buy now” or “subscribe.”
- Canonical tag: An HTML tag that tells search engines which version of a webpage should be indexed in cases where multiple versions exist.
- Click-through rate (CTR): The percentage of users who click on a specific link out of all the users who view a page, email, or advertisement.
- Content relevance: The relevance of the content of a webpage to the search query.
- Conversion Rate: The percentage of visitors to a site who take a desired action, such as making a purchase or filling out a form.
- Crawlability: The ease with which a search engine can access and index a site’s content.
- Google AdSense: A program that allows website owners to display Google-served ads on their website and earn money from clicks or impressions on the ads.
- Google AdWords A/B Testing: Testing different variations of ads to see which performs best.
- Google AdWords Ad Customizers: A feature that allows businesses to dynamically update their ads with countdown timers, prices, and location-specific information.
- Google AdWords Ad Extension: Additional information displayed with an ad, such as a phone number or location.
- Google AdWords Ad Formats: Different ads can be created and displayed on the Google AdWords platform, such as text ads, display ads, and video ads.
- Google AdWords Ad Groups: A collection of ads and keywords within an AdWords campaign.
- Google AdWords Ad Rotation: The ability to rotate multiple ads within an ad group to determine which performs best.
- Google AdWords Ad Scheduling: The ability to schedule ads to only run at specific times and days.
- Google AdWords Ad Variations: The ability to create multiple versions of an ad to test and optimize performance.
- Google AdWords App Advertising: Advertising for mobile apps on the AdWords platform.
- Google AdWords App Campaigns: An ad format that allows businesses to promote their mobile apps across multiple Google properties.
- Google AdWords App Engagement Ads: Ad format for mobile apps that allows businesses to encourage users to re-engage with their app.
- Google AdWords App Install Ads: Ad format for mobile apps that allows businesses to drive app installs.
- Google AdWords App Promotion Ads: Ad format for mobile apps that allows businesses to promote their app through various Google properties such as Google Play, YouTube, and the Google Display Network.
- Google AdWords Audience Targeting: The ability to target ads to specific demographics, interests, and behaviors of users.
- Google AdWords Automated Rules: This feature allows businesses to automate actions such as pausing low-performing keywords or increasing bids for high-performing keywords.
- Google AdWords Conversion Rate Optimization (CRO): The process of improving the performance of an AdWords campaign by increasing the number of conversions and/or decreasing the cost per conversion.
- Google AdWords Conversion Tracking: A feature that allows businesses to track how many conversions (sales, sign-ups, etc.) their AdWords campaigns generate.
- Google AdWords CPA: Cost per action, the amount an advertiser pays for each conversion, such as a sale or sign-up.
- Google AdWords CPC: Cost per click, the amount an advertiser pays for each click on their ad.
- Google AdWords CPM: Cost per thousand impressions, the amount an advertiser pays for every thousand times their ad is displayed.
- Google AdWords CTR: Click-through rate, the percentage of users who click on an ad out of all users who view it.
- Google AdWords Display Ads: Ad format for the GDN that allows businesses to create images, videos, and interactive ads.
- Google AdWords Display Advertising: Advertising on websites across the Google Display Network (GDN).
- Google AdWords Display Carousel Ads: Ad format that allows businesses to show multiple images or videos in a single ad.
- Google AdWords Display Dynamic Ads: A feature that allows businesses to create personalized ads for users based on their browsing history.
- Google AdWords Display Gallery Ads: Ad format that allows businesses to show a collection of images in a single ad.
- Google AdWords Display Gmail Ads: Ad format that appears within Gmail’s Promotions and Social tabs.
- Google AdWords Display Lightbox Ads: Ad format allows users to interact with an ad by hovering over it or clicking on it.
- Google AdWords Display Out-stream Video Ads: Ad format allowing businesses to show videos outside of the video content, like in mobile apps or websites.
- Google AdWords Display Placement Targeting: The ability to target ads to specific websites or apps on the GDN.
- Google AdWords Display Remarketing: A feature that allows businesses to display ads to previous website visitors.
- Google AdWords Display Responsive Ads: Ad format that automatically adjusts its size, appearance, and format to fit the available ad space.
- Google AdWords Display Targeting: The ability to target ads to specific demographics, interests, and behaviors of users on the GDN.
- Google AdWords Dynamic Keyword Insertion: A feature that automatically inserts the user’s search query into the ad headline.
- Google AdWords Geo-Targeting: The ability to target ads to users in specific geographic locations
- Google AdWords Impression Share: The percentage of impressions an ad receives out of the total impressions it was eligible to receive.
- Google AdWords Keywords Planner: A tool that helps businesses research and select keywords for their AdWords campaigns.
- Google AdWords Negative Keywords: Words or phrases added to a campaign to prevent ads from showing for irrelevant search queries.
- Google AdWords Placement Targeting: The ability to target ads to specific websites or mobile apps.
- Google AdWords Product Listing Ads (PLAs): Ad format that displays images, prices, and other details of a business’s products in Google Shopping and the Google Display Network.
- Google AdWords Quality Score: A metric that measures the relevance and quality of an ad, landing page, and website.
- Google AdWords remarketing Lists for Search Ads (RLSA): A feature that allows businesses to target previous website visitors with search ads.
- Google AdWords Remarketing: A feature that allows businesses to show ads to users who have previously visited their website.
- Google AdWords ROI: Return on investment, the profit or loss made from an AdWords campaign.
- Google AdWords Scripts: A feature that allows businesses to automate and optimize their AdWords campaigns with custom code.
- Google AdWords Shopping Advertising: Advertising for e-commerce businesses on the AdWords platform.
- Google AdWords Shopping Audience Targeting: A feature that allows businesses to target their shopping ads to specific audiences based on demographics, interests, and behaviors.
- Google AdWords Shopping Bid Adjustments: The ability to adjust bids for specific products or groups within a shopping campaign.
- Google AdWords Shopping Campaigns for Action: A campaign type that allows businesses to promote their products and drive conversions, such as sales or lead generation.
- Google AdWords Shopping Campaigns for Engagement: A campaign type that allows businesses to promote their products and drive engagement, such as clicks or views.
- Google AdWords Shopping Campaigns: An ad format that allows businesses to promote their products through Google Shopping and the Google Display Network.
- Google AdWords Shopping Comparison Listing Ads: Ad format that allows businesses to compare their products with those of their competitors.
- Google AdWords Shopping Dynamic Remarketing: A feature that allows businesses to create personalized shopping ads for users based on their browsing history.
- Google AdWords Shopping Feed: A file that contains information about a business’s products, such as prices, images, and descriptions, which is used to create shopping campaigns.
- Google AdWords Shopping Local Inventory Ads: Ad format that allows businesses to promote their in-store inventory to nearby shoppers.
- Google AdWords Shopping Merchant Center: A tool that allows businesses to upload their product data to Google and create shopping campaigns.
- Google AdWords Shopping Optimization: The process of improving the performance of a shopping campaign by increasing the number of conversions and/or decreasing the cost per conversion.
- Google AdWords Shopping Product Groups: A way to organize products within a shopping campaign for more granular bidding and reporting.
- Google AdWords Shopping Promotions: A feature that allows businesses to highlight special offers or sales on their products.
- Google AdWords Shopping Remarketing: A feature that allows businesses to target previous website visitors with shopping ads.
- Google AdWords Shopping Showcase Shopping Ads: Ad format that allows businesses to showcase a selection of products from their website in a single ad.
- Google AdWords Shopping Surfaces Across Google: A feature that allows businesses to promote their products across various Google properties such as Google Images, Google Maps, and Google Assistant.
- Google AdWords Sitelinks: Additional links to specific pages on a website displayed with an ad.
- Google AdWords Smart Bidding: A feature that allows businesses to set bids for their campaigns based on the likelihood of conversion rather than a fixed bid amount.
- Google AdWords Smart Shopping Campaigns: An automated campaign that uses machine learning to optimize bids and ad placements to drive conversions.
- Google AdWords Video Advertising: Advertising on YouTube and other video platforms through the AdWords platform.
- Google AdWords Video Bumper Ads: A short, non-skippable video ad format that plays before, during, or after video content.
- Google AdWords Video Discovery Ads: A video ad format that appears in YouTube search results, suggested videos, and on the Google Display Network.
- Google AdWords Video Masthead Ads: A large, prominent video ad format that appears at the top of YouTube’s homepage.
- Google AdWords Video TrueView Ads: A video ad format that only charges advertisers when a viewer chooses to watch their ad.
- Google AdWords: A platform for businesses to create and display ads on Google’s search results and other Google properties.
- Google Algorithm update: Changes in how Google crawls, indexes, and ranks websites.
- Google Analytics: A free tool that provides website owners with a wealth of data about their site’s visitors, including where they came from, what they did on the site, and how they interacted with it.
- Google Analytics: A tool that helps website owners measure and understand their website’s traffic and user behavior, which can help to improve SEO.
- Google BERT: A neural network-based technique for natural language processing pre-training to improve the performance in natural language tasks such as question answering and language inference.
- Google Business Listing: A listing that appears on Google My Business and includes a business’s name, address, phone number, and other information.
- Google Dance: The period of time in which Google updates its algorithm and search results.
- Google Featured Snippet: A summary of an answer to a user’s query, displayed at the top of the search results page.
- Google Hummingbird: An algorithm update that improved how Google processes the meaning behind queries.
- Google Knowledge Graph: A system used by Google to enhance its search results with semantic-search information gathered from various sources.
- Google Local Pack: A block of local business listings that appears in the search results, usually for local-based queries.
- Google Local SEO: The process of optimizing a business’s online presence to rank higher in Google’s local search results.
- Google Maps SEO: The process of optimizing a business’s Google My Business listing and website to rank higher in Google Maps search results.
- Google Maps: A tool that allows users to search for and find businesses, directions, and other information on a map.
- Google My Business: A free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps.
- Google My Business: A free tool that allows businesses to manage their online presence across Google, including search and maps.
- Google PageRank: A algorithm used by Google Search to rank websites in their search engine results.
- Google Pagerank: A algorithm used by Google Search to rank websites in their search engine results.
- Google Panda: An algorithm update that targeted low-quality content and thin affiliate websites
- Google Penguin: An algorithm update that targeted websites that used black-hat SEO techniques, such as link buying and keyword stuffing.
- Google RankBrain: An artificial intelligence algorithm that helps Google process and understand search queries, and then provides more relevant search results.
- Google Reviews: User-generated reviews for businesses that appear on Google My Business can impact a business’s visibility in local search results.
- Google Rich Result: The Rich Results displayed on the SERP, such as the Rich Snippets, Featured Snippets, Knowledge Graph, etc.
- Google Sandbox: A filter that temporarily stops new websites from ranking well in Google’s search results.
- Google Search Console: A free tool that allows website owners to monitor and improve their site’s visibility in Google’s search results.
- Google Search Console: A web service by Google that allows webmasters to check indexing status and optimize the visibility of their websites.
- Google SERP: Google Search Engine Results Page, it’s the page that appears in response to a search query.
- Header tags: HTML tags (H1-H6) indicate the hierarchical structure of a webpage’s content.
- Indexability: The ability of a search engine to add a webpage to its index.
- Keyword: A word or phrase that describes the content of a webpage and is used by search engines to index and rank the page.
- Landing Page: A webpage that a user arrives at after clicking on a search engine result or an ad.
- Latent Semantic Indexing (LSI): A method used by search engines to understand the context of a webpage’s content by analyzing the relationships between words and phrases.
- Meta tags: HTML tags that provide information about a webpage, such as its title and description, to search engines.
- Mobile Optimization: Ensure that a website is easily navigable and usable on mobile devices.
- Organic Search: Search results that are generated by search engines based on their algorithms and are not paid for by advertisers.
- Paid Search: Search results generated by search engines through paid advertising, such as Google AdWords.
- Quality Score: A metric used by search engines to measure the relevance and quality of a website, used to determine the placement of ads in search results.
- Rich Snippets: Additional information displayed in search results, such as star ratings or product pricing.
- Robots.txt: A file that tells search engines which pages or sections of a site should not be crawled.
- Ronald Legarski: SEO Expert and Internet Advisor.
- Schema Markup: A code that is added to a webpage to help search engines understand the content of the page and display it in rich snippets in search results.
- SERP: Search Engine Results Page.
- Sitemap: A file that lists all of the pages on a website and their hierarchy, used by search engines to understand the structure of a site.
- Social Signals: The number of likes, shares, and mentions a webpage receives on social media platforms.
- Title tag: The title of a webpage, displayed in the search engine results and in the browser’s tab.
- Webpage Speed: The time it takes for a webpage to load.
Please note that this is not an exhaustive list of SEO terms, and some terms may have different meanings or interpretations depending on the context. Also, this list mainly focuses on Google-related SEO terms; other search engines may have their own set of terms and definitions.