BBB.org, or the Better Business Bureau, is an invaluable resource for consumers and businesses alike. Founded in 1912 by a group of business leaders who wanted to promote ethical practices among their peers, BBB has since grown into one of the most respected organizations in America when it comes to consumer protection and trustworthiness.

The main function of BBB is to provide ratings on businesses based on customer feedback as well as research conducted by their team members. These ratings are used by customers when making decisions about where they should spend their money; companies with higher ratings tend to have better reputations than those with lower ones. Additionally, if a customer has had any negative experiences with a company that isn’t reflected in its rating then they can also file complaints through BBB’s website which will be investigated further before being resolved accordingly- this helps ensure fairness between both parties involved while protecting customers from potentially fraudulent activities or scams perpetrated against them online or otherwise.

Finally, another great service provided by BBB is its education center which offers helpful advice and tips for both individuals and companies looking for ways to protect themselves from fraudsters or other unethical practices that could harm them financially down the line. This includes topics such as identity theft prevention strategies alongside more general guidelines related to how people should conduct themselves within certain situations like contract negotiations etc.- all these resources are available free of charge at BBB’s official website so anyone interested can take advantage without having worry about incurring additional costs associated with seeking professional help elsewhere!

SolveForce.com LLC | Better Business Bureau® Profile (bbb.org)