LinkedIn is the preferred platform to showcase your professionalism and to network with alumni, interest groups, and past, present, and potential future employers. The social giant has grown to over 433 million users and averages two new members every second! Here are some easy tips to getting your dialed in.

Start with your LinkedIn profile picture
Arguably one of the more important areas of profile customization is your photo. Those with a profile photo gain an average of 14 times the profile views of those who don’t. It makes sense, too. If there is no photo, there is an innate reaction to not trusting that profile.

LinkedIn Headline

• Describe what you do
• Outline your most impressive accomplishments 
• Use keywords

LinkedIn Summary

This is an overall description that should consist of these bulleted parts:

• Target audience: Know who it is that you want to center your message around.
• Content: Show your value. Use keywords your target audience might be searching for. Use facts and impressive metrics you’ve achieved rather than opinions.
• Create: When you go to create your profile, it is important to craft it in a meaningful way. Start with an initial bold statement.
• Add multimedia: LinkedIn users now have the ability to add work samples like videos, links, slideshares, images, and other documents to better promote their work and abilities.
• Customize: Click the gear by your public URL and start editing the details of your profile.

These are easy wins for you and I know you’ll enjoy the benefits of a better LinkedIn profile. I can also help improve other aspects of your company communications and would love to chat to see where cost-effective improvements could be made.