Customer Relationship Management, or CRM, is a business strategy designed to improve customer satisfaction and loyalty. It involves using technology to track and manage customer interactions and data. CRM can help businesses build stronger relationships with their customers by providing insights into their needs and preferences.
CRM systems can be used to track every interaction a customer has with a company, including phone calls, emails, live chats, and social media comments. This data can then be used to create detailed profiles of each customer. These profiles can help businesses better understand their customers’ needs and how they want to be treated.
By using CRM, businesses can provide more personalized service that leads to higher satisfaction levels among customers. In turn, this often leads to increased loyalty from customers and repeat business. When done correctly, CRM can be a powerful tool for any business that wants to improve its relationship with its customers.