The evolution of digital interactions has revolutionized industries, including the auto sales sector. Incorporating a fully integrated cloud communications platform can significantly boost customer engagement, streamline outreach efforts, and enhance the customer experience throughout the dealership journey. From initial inquiries, negotiating prices, to after-sales service, the right communication platform can make all the difference. Let’s explore how a digital-first communication model can augment sales, service, and customer experience.
Boosting Sales with Mobile-Unified Communications
The efficiency of your sales team members – whether at their desks, on the showroom floor, or strolling around the lot – directly impacts your dealership’s performance. Empowering them to address customer inquiries on any device from any channel is crucial. UNIVERGE BLUE CONNECT, an integrated communication platform, enables the personalization of the buying experience and provides an easy connection for your sales team with potential buyers.
Switch effortlessly between text messaging, phone calls, and video chats. Manage inbound calls from your desk phone, transition to mobile, then use video conferencing to virtually guide the client through your inventory. Need to follow up with detailed vehicle information? Upload video content or use the meeting app for note-taking. This platform offers flexibility and facilitates enhanced collaboration among departments, ultimately improving customer service.
Streamlining Service Appointment Scheduling
Customers desire easy and convenient service appointment scheduling without having to endure frustrating dropped or misrouted calls or long hold times. With NEC’s ENGAGE Contact Center, you can efficiently schedule appointments, customizing call flows and using automatic or live transfers to direct calls to the right reps.
Smart queuing eliminates busy signals, and in-queue music and messages can promote seasonal service specials or upcoming events. Post-service, Dynamic Notifications can deliver timely reminders of upcoming appointments, recalls, and check-ups. Insightful call data can further inform staffing plans and improve service levels throughout the dealership, resulting in quicker scheduling and increased customer satisfaction.
Omni-channel Engagement for Enhanced Customer Experience
With the growing prevalence of online research before visiting a dealership and the rise of web-based car dealer apps, dealerships must transform into digital, omnichannel customer experiences. UNIVERGE BLUE CONNECT can enhance customer interactions across multiple channels, supporting integrated chat, SMS, video conferencing, phone, screen sharing, and more. This solution allows seamless interaction through customers’ preferred channels within a single platform.
In today’s digital age, providing a seamless customer journey from the first contact to after-sales support can make a significant difference in your auto dealership’s success. Discover more at UNIVERGE BLUE CLOUD SERVICES or reach out at (888) 765-8301.
