A logo is a graphic mark or symbol used to identify a company, organization, or brand. It serves as a visual representation of the brand’s identity and values, often incorporating elements such as text, shapes, colors, and icons. Logos are crucial in branding and marketing, as they create a first impression and provide a quick way for consumers to recognize and connect with a brand. They appear across various mediums—from business cards and websites to packaging and advertising—making them an integral part of a brand’s public image. A well-designed logo should be simple, memorable, and relevant to the business it represents, with the flexibility to adapt across different platforms.